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Turning customer service into concierge service

I’m always impressed with good customer service. In fact, one instance stands out in my mind 17 years after it took place. Back in August 1994, my ex-husband needed new clothes for work, and we decided to check out a store that just opened at a mall […]

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All for one and one for all

Here is a strategy that local small business owners would be wise to embrace. In our effort to bring the Community Marketing Program to Berkley, Mich., the owners of O’Mara’s Restaurant had become real boosters of the program. When they decided to expand their menu to breakfast, […]

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Meet the press

Congratulations! A newspaper (or blog, magazine, TV show or radio show) wants to do a story on your business. As a reporter, I’ll tell you that these types of stories don’t get assigned very often, but when they are, it’s because an editor has identified something newsworthy […]

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Making the digital move

Depending upon what research you follow, only 30-40% of small businesses  use social media as part of their overall marketing plan. Not using social media is akin to not having a Yellow Pages ad 30 years ago. It’s that big of a deal. The biggest resistance I […]

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2298 Golfview, Suite 203
Troy, Michigan 48084
Phone: 1.248.232.6317
Website:
http://commmktgassoc.com

Email:
gwilliams@commmktgassoc.com