Here’s my beef with the typical small business newspaper story … I’ve been keeping my eyes and ears open for a dependable auto repair shop, and when I saw a headline about a garage that was celebrating 40 years in business, I had to read the story. […]
Read more →We’re getting ready to fully launch the Community Marketing Program in Berkley. We have many businesses on board that are committed to getting this started, but if we haven’t heard from you, we invite you to join us for a half-hour presentation at: The Lunch Café 3116 […]
Read more →One of my pet peeves is seeing posts on Facebook and Twitter begging people to “Like” or follow them because they want to hit a magic number … 50, 500, 5,000. Is it my job to recommend my friends, colleagues and clients to follow someone on Facebook […]
Read more →It’s one thing for us to tout the benefits of our Community Marketing Program to businesses, cities and DDAs. It’s quite another thing for the business section of a daily newspaper to take notice. Sure, we’re doing the happy dance about the ink we got in The […]
Read more →Getting a mention or even a full story in a newspaper, magazine or radio or TV show is usually a marketing bonanza for a business. While advertising , when done right, is a constant way of keeping your business in front of consumers, an article or radio […]
Read more →The statistics on the percentage of small businesses that use Facebook is all over the map — anywhere from 27-41%. But how many small businesses use it effectively if at all? From what I see, not very many. Among many business owners I’m in contact with on […]
Read more →As a marketer, analytics are at the top of the list of exciting benefits of a website. For the first time in marketing history, anyone can access the real effectiveness of their marketing efforts. When we first launched our campaign targeting local businesses two years ago, we […]
Read more →Editor’s Note: This story originally appeared in the first issue of BerkleyLive, our online lifestyle magazine that we created for the Community Marketing Program in Berkley, Mich. We thought it was useful information to repeat to the business community. -Bonnie By Bonnie Caprara BerkleyLive Editor Before there […]
Read more →“Buy Local” is a great idea, but it often lacks ownership from local businesses. For “Buy Local” to really work, the local businesses have to do a better job of marketing. They have to improve their public relations, advertising and social networking. After all it’s “Buy Local,” […]
Read more →Over several conversations I had with the president of our company of all the ways we need to market small community business districts through advertising, marketing, social media and media relations, one of the toughest obstacles we faced was getting earned media for our clients. It’s not […]
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